Our Story

We spent decades in enterprise planning software. Now we're building the AI labor that replaces it.


We exist to make planning judgment measurable, and to stop wasting it. Planning should compound, not reset every cycle. The companies that put AI to work first will pull away from everyone still buying software.

Our Team

Leadership

Daybreak's leaders came from the companies that defined enterprise planning and its AI.

Pedigree across Kinaxis, Blue Yonder, SAP, i2 Technologies, Genpact, EY, and Monetate.

Tim Krug, Founder & CEO

Tim Krug

Founder & CEO
Waleed Ayoub, Chief Technology Officer

Waleed Ayoub

Chief Technology Officer
Fallon Jensen, Chief Growth Officer

Fallon Jensen

Chief Growth Officer
Gretl Blodgett, VP of Enterprise Services

Gretl Blodgett

VP, Enterprise Services
Elyse Hallstrom, VP of Customer Success

Elyse Hallstrom

VP, Customer Success
We come from

Leading technology companies.

  • Kinaxis
  • Blue Yonder
  • SAP
  • i2 Technologies
  • Genpact
  • EY
  • Monetate
Our Values

F.O.C.U.S

  • First-principle thinking

    Break the problem to its core truths.

  • Optimized sustainability

    Create time, not waste.

  • Continuous growth

    Master the craft, together.

  • Ultimate value

    Prove the return, every cycle.

  • Simplified execution

    Clarity and output over motion.

Backed by

TPG Growth, Dell Technologies Capital, ServiceNow, Mitsubishi, and Honeywell.

Directors

Nehal Raj

Co-Managing Partner, TPG

Braden Casady

Vice President, TPG

Scott Darling

President, Dell Technologies Capital

Stephen R. Collins

Executive Chairperson, Daybreak

Tim Krug

Founder & CEO, Daybreak

Investors

In production with

SC Johnson Honeywell Dot Foods SharkNinja Calix Pourri Rehlko

Measure Judgment.
Improve Decisions.

We're building what comes after planning software.

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